When iRobot launched the Roomba (a robotic vacuum cleaner), in spite of highly c

Question

When iRobot launched the Roomba (a robotic vacuum cleaner), in spite of highly complex robotics and components, they decided to charge a very affordable price for the product ($200), rather than charge premium prices. iRobot was probably pursuing a______________________ pricing strategy. referential price slotting allowance price skimming price maximizing market penetration When Toyota introduced its Scion line of cars, the lowest priced model was listed for $15,000 while the highest priced model was listed for $21,000, with two or three other list prices in between. Toyota used a_____________ pricing approach. noncumulative quantity discount price lining loss leader market penetration zone

Explanation / Answer

7. The correct option is e. market penetration

8. The correct option is b. price lining

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