Answer the others please Thank you FINAL EXAM c noise d. ineffective encoding e.
ID: 2481977 • Letter: A
Question
Answer the others please
Thank you FINAL EXAM c noise d. ineffective encoding e. ineffective decoding 19. An advertisement for Stanley brand hammers features a beadlinc, which proclaims, "In a durabiiy ten.ov competitor's hammer lasted 60 seconds. If you happen to need one for longer than that, buy a Stanley The advertisement is an element of the promotional mix which is directed towards the ultimate consuik towards retailers or wholesalers. This is an example ofan) strategy. hammer e consumer, not a. push b. promotional integration c. pull d. promotional aggregation e. sales promotion 20. Amazon.com, a successful online retailer, manages an extensive database, which includes customers' names and their tastes in books and music. This information is used to determine which products are suggested to each customer This is an example of how Amazon.com uses: a. advertising. b. sales promotion. c. publicity d. personal selling. e. direct marketing. re 21. Which of the following statements about comparative advertising is true? Comparative advertisements now constitute over two-thirds of all television ads. b. Comparative advertisements attract less consumer attention to the advertiser's brand. c. Comparative advertisements increase the perceived quality of the advertiser's beand. d. Comparative advertisements have been banned by the Federal Trade Commission. e. All of the above statements about comparative advertising are true asit ono 22·The most common form of outdoor advertising is: enc a. stadium advertising b. advertising on taxis c. advertising on bus backs d. advertising in subways e. billboard advertising avo llow ge 23. s the e 23. Publicity tools are: a. methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products b. methods used to get a nonpersonal, directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements. c. short-term inducements of value offered to arouse interest in buying a good or service. d. methods of obtaining noapersonal presentation of an organization, good, or service without direct cost. e questionable methods of influencing stakeholder opinion about some action or proposed action that may be simg ert perceived by some as unethical. 24. The various forms of online media content that are publicly available and created by end users is referred to as a. user-generated content (UGC) b. wikis. c. net platforms.
Explanation / Answer
(19) The correct answer is option (A), push strategy.
(20)The correct answer is option (C), personal selling.
(21) The correct answer is option (A). Comparative advertisement now constitites over two-thirds of all television ads.
(22) The correct answer is option (E), billboard advertising.
(23) The correct answer is option (B). Publicity tools are methods used to get a non personal, directly paid presentation of a company or its products. The examples are news releases, news conference and public service announcements.
(24) The correct answer is option (A), user generated content (UGC).
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.