1. (TCO 5) A whole set of marketing intermediaries that join together to transpo

Question

1. (TCO 5) A whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers is
(Points : 5)       administered distribution system.
      agents and brokers.
      wholesaler.
      distribution channel.
      contractual distribution system.

Question 2.2. (TCO 9) What is product, price, place, and promotion?
(Points : 5)       Trial close
      Push strategy
      Marketing mix
      Interactive promotion
      Qualifying

Question 3.3. (TCO 8) Any physical good, service, or idea that satisfies a want or need by someone is called a _____.
(Points : 5)       product
      place
      promotion
      price
      marketing 1. (TCO 5) A whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers is
(Points : 5)       administered distribution system.
      agents and brokers.
      wholesaler.
      distribution channel.
      contractual distribution system.

Explanation / Answer

Hi,

Please find the answers as follows:

Part A:

Distribution Channel is the correct option. It is a whole set of marketing intermediaries such as agents, brokers, wholesalers and retailers that are involved in the transportation and storge of goods in their parth from producers to consumers.

Part B:

Marketing Mix is the correct option. It consists of 4 P's known as product, price, place and promotion.

Part C:

Product is the correct option. A product whether in tangible or intangible form is designed/provided to satisfy a need/want.

Thanks.

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