Question 1. 1. (TCO 5) The changing marketing environment presents a continuous

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Question 1.1. (TCO 5) The changing marketing environment presents a continuous challenge to companies wishing to increase their sales revenues. A number of processes are used to try and obtain better strategic marketing information. Looking at such strategic marketing information is only a part of the whole picture, however. The facets of the marketing environment that should be considered are which? (Select all that apply.) (Points : 5)        Values, attitudes, and beliefs of the target population
       Expenses and employment data by household
       Changes to the Internet, telecommunications, and computers
       Speed, service, price, and selection of the products
       Strengths, weaknesses, and threats as perceived by the target population

Question 2.2. (TCO 4) Select the primary concerns when a new small business is started. (Select all that apply.) (Points : 5)        Planning your business
       Financing your business
        Knowing your customers
       Managing your employees
       Keeping records

Question 3.3. (TCO 5) You are a newly hired web developer for your company. You have been asked by the CEO of your company to develop a web presence for your firm. Your firm markets and sells medium- to high-end bed mattresses. Although you don Question 1.1. (TCO 5) The changing marketing environment presents a continuous challenge to companies wishing to increase their sales revenues. A number of processes are used to try and obtain better strategic marketing information. Looking at such strategic marketing information is only a part of the whole picture, however. The facets of the marketing environment that should be considered are which? (Select all that apply.) (Points : 5)        Values, attitudes, and beliefs of the target population
       Expenses and employment data by household
       Changes to the Internet, telecommunications, and computers
       Speed, service, price, and selection of the products
       Strengths, weaknesses, and threats as perceived by the target population

Question 2.2. (TCO 4) Select the primary concerns when a new small business is started. (Select all that apply.) (Points : 5)        Planning your business
       Financing your business
        Knowing your customers
       Managing your employees
       Keeping records

Question 3.3. (TCO 5) You are a newly hired web developer for your company. You have been asked by the CEO of your company to develop a web presence for your firm. Your firm markets and sells medium- to high-end bed mattresses. Although you don

Explanation / Answer

(1) Values, attitudes, and beliefs of the target population

(2)Planning your business
Financing your business
Knowing your customers
Managing your employees
Keeping records

(3)Reference group
Culture
Superculture

(4)Seek the best price

Order goods and services

(5)
A company

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