Some of the most ardent fans of Arsenal, Manchester United, and Liverpool live f
ID: 2507372 • Letter: S
Question
Some of the most ardent fans of Arsenal, Manchester United, and Liverpool live
far from Highbury, Old Trafford, and Anfield, in Hong Kong and Singapore.
Until the 2006-07 season, ESPN Star Sports held the broadcast rights to
the English Premier League (EPL) for Singapore. Then, in late 2006, StarHub
bid an estimated US$160 million to beat incumbent ESPN Star Sports and
telecommunications provider, SingTel, to win the rights for the next three
seasons. The winning bid was reputedly several times the amount that ESPN
Star Sports had paid for the previous rights. The Singapore government prohibits the reception of satellite TV.Integrated telecommunications and cable TV provider, StarHub, is the only provider of cable TV in Singapore. The government did offer a second cable TV license, but no one applied.
In 2007, StarHub
Explanation / Answer
a) StarHub raised the price of the sports package by $7 to $15 a month. The sports package included ESPN Star Sports. Typically, cable TV operators pay content providers such as ESPN a royalty based on the number of subscribers to the content.StarHub
announced price increases. It raised the price of basic packages by $4 to $24 a
month with effect from July 11. It decided to broadcast the EPL on its own sports
channel, which was included in the sports package. It raised the price of the
sports package by $10 to $25 a month, with effect from October.these are the changes in the demand and costa...first they are done with the mobiles and other services..then creating a buzz in tv marketing.thy extended their services to cable tv by the demand...
b) we know that the StarHub
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