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FacebookBBrenau 102 Barrington Travel w Dogs Other Bookmarl KQuestion 7 (of 7) S

ID: 2508353 • Letter: F

Question

FacebookBBrenau 102 Barrington Travel w Dogs Other Bookmarl KQuestion 7 (of 7) Save &Exit; Submit value: 10.00 points Varmit-B-Gone is a pest control service that operates in a suburban neighborhood. The company attempts to make service calls at least once a month to all homes that subscribe to its service. It makes more frequent calls during the summer. The number of subscribers also varies with the season. The number of subscribers and the average number of calls to each subscriber for the months of interest follow: March April May June July August Subscribers 1,450 1,550 2,250 2,450 2,450 2,000 Service calls (per subscriber) 0.6 0.9 1.5 2.5 3.0 2.4 The average price charged for a service call is $80. Of the service calls, 30 percent are paid in the month the service is rendered, 60 percent in the month after the service is rendered, and 8 percent in the second month after. The remaining 2 percent is uncollectible. Varmit-B-Gone estimates that the number of subscribers in September should fall 10 percent below August levels, and the number of service calls per subscriber should decrease by an estimated 20 percent. The following information is available for costs incurred in August. All costs except depreciation are paid in cash.

Explanation / Answer

No. of Subscribers in September = 2,000*(1 - 0.10) = 1,800

Service calls per subscriber = 2.40*(1 - 0.20) = 1.92

Service Revenue for September = No. of subscribers*Service Calls*Price charged

= 1,800*1.92*$80 = $276,480

Total Service calls in August = 2,000*2.4 = 4,800

Total Service calls in September = 1,800*1.92 = 3,456

Variable Service cost in September = (Variable Service cost in August/Service calls in August)*Service calls in Sept

= ($15,000/4,800)*3,456 = $10,800

Variable Marketing Cost in Sept = ($52,000/4,800)*3,456 = $37,440

  Varmit-B-Gone

Budgeted Income Statement for the month of September (Amounts in $)

Service Revenue (A) 276,480 Service costs: Variable Service costs 10,800 Maintenance & Repair ($13,000*1.01) 13,130 Depreciation (fixed) 33,000 Total Service Costs ($10,800+$13,130+$33,000) (B) 56,930 Marketing and Administrative: Variable Marketing costs 37,440 Administrative ($98,000*1.05) 102,900 Total marketing and administrative costs ($37,440+$102,900) (C) 140,340 Total costs (D = B+C) 197,270 Operating Profit (A-D) 79,210