Name 2) Following a strategy of product differentiation, Somerset Corporation ma
ID: 2516666 • Letter: N
Question
Name 2) Following a strategy of product differentiation, Somerset Corporation makes a high-end computer monitor Somerset Corporation presents the following data for the years 2017 and 2018: Units of CM7 produced and sold Selling price Direct materials (pounds) Direct materials costs per pound Manufacturing capacity for CM12 (units) Conversion costs Conversion costs per unit of capacity Selling and customer-service capacity (customers) Total selling and customer-service costs Selling and customer-service capacity cost per customer 2018 5,500 $440 15,375 $44 10,000 $1,000,000 $1,100,000 $110 58 $360,000 $362,500 $6,250 5,000 $400 15,000 $40 10,000 $100 60 $6,000 Somerset Corporation produces no defective units but it wants to reduce direct materials usage per unit of CM7 in 2017. Manufacturing conversion costs in each year depend on production capacity defined in terms of CM7 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Ernsting Corporation has 50 customers in 2017 and 57 customers in 2018. The industry market size for high-end computer monitors increased 5% from 2017 to 2018. Required: a. What is the revenue effect of the price-recovery component? b. What is the cost effect of the price-recovery component? c. What is the net effect on operating income as a result of the price-recovery component? d. What is the net effect on operating income as a result of the productivity componentExplanation / Answer
The price-recovery component which measures the change in operating income attributable solely to changes in the prices of inputs and outputs from one year to the next.
a). Revenue effect of the price recovery component:
Change in revenue due to change Material cost: 5000units X $4 (change in material price) = ($20000)
Change in revenue due to change in units : 500units X $440 = $220000
Change in revenue due to change in selling price : $40 X 5500 = $220000
b) Cost effect of price recovery component:
Change in cost due to change in material cost : 15000 units X $4 = $60000
Change in cost due to change in units: 375 units X $44 = $16500
For c). and d) part same method can be followed. First you have to calculate net operating income of both the years and have to identify the change in income due to change in Material Cost and Production units.
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