Exercise 12-3 Six Flags Entertainment Corp. reported the following revenue data

Question

Exercise 12-3

Six Flags Entertainment Corp. reported the following revenue data (in $000s) in its 2015 annual report.

2015

2014

2013

2012

2011

Prepare a trend analysis of Six Flags’ revenue sources. (Round answers to 1 decimal place, e.g. 50.1%.)

2015

2014

2013

2012

2011

Revenues

2015

2014

2013

2012

2011

Theme park admissions $687,819 $641,535 $602,204 $576,708 $541,744 Theme park food, merchandise, and other 500,190 460,131 448,547 437,382 413,844 Sponsorship, licensing, and other fees 59,133 57,250 42,149 39,977 42,380 Accommodations 16,796 16,877 17,000 16,265 15,206

Explanation / Answer

Revenues 2015 2014 2013 2012 2011 Theme park admissions 127.0% 118.4% 111.2% 106.5% 100.0% theme park food ,merchandise and other 120.9% 111.2% 108.4% 105.7% 100.0% sponsorhip ,licensing , and other fees 139.5% 135.1% 99.5% 94.3% 100.0% Accomodations 110.5% 111.0% 111.8% 107.0% 100.0%

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