Question 1 (of 20) O Internet marketing channels perform facilitating functions

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Question 1 (of 20) O Internet marketing channels perform facilitating functions at only a slightly higher cost than traditional marketing channels O Internet marketing channels do not look a lot like common marketing channels since there is no need for warehousing products O Internet intermediaries can perform all logistical functions effectively O Internet marketing channels employ the Internet to make products and services available for consumption or use by consumers or organizational buyers O Internet marketing channels use combinations of mail and telephone to conduct business with ultimate consumers

Explanation / Answer

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Internet marketing channels make products and services available to consumption or use by consumers or organizational buyers. A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form and possession utility for buyer.

So the correct option is D:- internet marketing channels employ the internet to make products and services available for consumption or use by consumers or organizational buyers.

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