Question 11 (of 20) O a contractual relationship between a wholesaler and small

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Question 11 (of 20) O a contractual relationship between a wholesaler and small in contractual relationship between a wholesaler and small ndependent retailers to standardize and coordinate buying,merchandising, and inventory management efforts O an arrangement whe O the formal contractual designation of one channel member, whether producer, wholesaler, or retailer, to coordinate, direct, and support all other members O professionally managing and centrally coordinating a marketing channel designed to achieve channel economies and maximum marketing impact O a consortium of wholesalers created to allow greater capacity management through the sharing of warehouses and over-the-road transport ereby a firm reaches different buyers by employing two or more different types of channels for the same basic product

Explanation / Answer

11. a contractual relationship between a whole saler and same independent retailers to standardize and coordinate buying, merchandising and inventory management efforts

12.Density

13. Forward integration - producer might own the intermediary at the next level down in the channel

14.Multi channel marketing - the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining and building relationships with consumers who shop and buy in traditional intermediaries and online.

15.Reverse logistics - a process of reclaiming recyclable and reuseable materials

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