. Thad Morgan, a motorcycle enthusiast, has been exploring the possibility of re
ID: 2549912 • Letter: #
Question
. Thad Morgan, a motorcycle enthusiast, has been exploring the possibility of relaunching the Western Hombre brand of cycle that was popular in the 1930s. The retro-look cycle would be sold for $12,000 and at that price, Thad estimates 300 units would be sold each year. The variable cost to produce and sell the cycles would be $8,400 per unit. The annual fixed cost would be $810,000. a. What is the break-even in unit sales?b. What is the margin of safety in dollars?c. What is the degree of operating leverage? (Round your answer to 2 decimal places.)
Thad is worried about the selling price. Rumors are circulating that other retro brands of cycles may be revived. If so, the selling price for the Western Hombre would have to be reduced to $9,800 to compete effectively. In that event, Thad would also reduce fixed expenses to $640,000 by reducing advertising expenses, but he still hopes to sell 300 units per year.
d. What would the net operating income be in this situation?
Explanation / Answer
Selling price per unit = 12,000
Sales in units = 300
Variable costs = 8,400 per unit
Fixed cost = 810,000
a.
Contribution margin per unit = Selling price per unit - Variable costs per unit
= 12,000 - 8,400
= 3,600
Breakeven in unit sales = Fixed costs / Contribution margin per unit
= 810,000 / 3,600
= 225
b.
Revenues = 300 units * 12,000 per unit = 3,600,000
Breakeven revenues = Breakeven units * Selling price per unit
= 225 * 12,000
= 2,700,000
Margin of safety in dollars = Revenues - Breakeven revenues
= 3,600,000 - 2,700,000
= 900,000
c.
Degree of operating leverage = Contribution margin / Operating income
= 1,080,000 / 270,000
= 4 times
d.
Selling price per unit = 9,800
Variable cost per unit = 8,400
Fixed costs = 640,000
Units sold = 300
Sales (12,000*300) 3,600,000 Variable costs (8,400*300) 2,520,000 Contribution margin 1,080,000 Fixed costs 810,000 Operating income 270,000Related Questions
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