1.Why doesn\'t the type of decision-making process a consumer uses stay constant
ID: 2595823 • Letter: 1
Question
1.Why doesn't the type of decision-making process a consumer uses stay constant?2.Even though some airlines target business clientele, is the decision to use these carriers more like a business purchasing decision or a consumer purchasing decision? Explain3.Why is relationship marketing an important way to promote in business marketing?4.Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income consumers. Is that ethical?5.Are college students a viable potential market for Mercedes? Why or why not?
Explanation / Answer
1. The consumer behavior and decision making process largely depends on the socio-ecomonic conditions. The consumer tastes vary due to mainly 2 aspects, the per capita income and quality. The markets are dynamic to large variety of products with different prices. Hence with wide scope of choices available, consumers demand varies.
2.This looks more like a consumer purchasing decision because carriers can accomodate larger consumers. But for marketers it is necessary that they understand how consumers treat the purchase decisions. The airlines must focus more on client tele although.
3. Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.Businesses foster customer loyalty instead of just focusing on short-term goals, such as singular sales or customer procurement. This marketing strategy seeks to develop solid relationships with customers by giving them direct information that caters to their specific interests and needs.
4.In today's global market, segments are more dynamic and there are many influences that decide the sale of different products, like age, income, geographical conditions, culture, etc. Hence if some company is targeting a specific group of individuals be it of any type is not ethical.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.