8. Define and List the bases for segmenting Business (B2B) markets. 9. List and

Question

8. Define and List the bases for segmenting Business (B2B) markets. 9. List and briefly define each of the steps in segmenting a market. 10. Define and illustrate with a marketing example each of the following segmentatio n strategies: a. U ndifferentiated target segmentation b. C oncentrated target segmentation c. M ulti - segment target segmentation 11. Define product positioning and illustrate with a marketing example. 12. Define perceptual mapping and illustrate with a marketing example. 13. Define re positioning and illustrate with a marketing example.

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8. Define and List the bases for segmenting Business (B2B) markets.

Segmenting a business market means dividing the market into small groups of similar characteristics.

The basis for segmentation is as follows:

1. Taste and preferences:

The requirements and specifications define the segment of the target audience

2. Quality demanded:

The purchasing power parity of the end user which will define the quality of ingredients.

3. Geographical location:

The geographical location where the manufacturing is going to take place.

4. The durability of the product:

How long the product will last would impact its target business audience

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