hi this is toursim marketing , i choose this Malacca City City in Malaysia, and

Question

hi this is toursim marketing , i choose this Malacca City City in Malaysia, and i require to give them a product strategy in the tourism industry

4. Product Strategy (10 marks) (2pages)

Recommend and justify appropriate marketing approaches for the product you have selected.

The way to approach this is to consider the city as the product/brand. What are the key features they see as forming the product, aligning it with their TARGET MARKETS. The product features can include unique attractions, accommodation, transport, unique approaches to sustainability.

?1?Advertising and promotion- you can choose this as your stategy and explain more

Explanation / Answer

The best product startegy for promoting Malacca city as a product for tourism industry would be:

1. Targetted marketing via digital and Television

2. Target customer should be selected keeping the budget and affordability of demographics being targetted. For eg, A decent budget package for 2nights 3 days for Malacca city will not cost less than 10000$ for 2 people. In this case the target demographics should be working class / Business class who can afford it.

3. This target population is mainly present on social media and thus promotion campaigns should specifically focus on social media. For broadcast marketing the best suitable time is after 8 pm when the target population is mostly available.

4. Product Attraction and promotion:

-Malacca city is a coastal city of Malaysia, known for antique shops and its night market. Night life is the one which is remarkable and tourists enjoy it the most.

-Regarding spiritual upliftment, the 17th-century Chinese Cheng Hoon Teng temple has ornate decorations and multiple prayer halls. A green, 3-tiered roof tops the 18th-century, Javanese-influenced Kampung Kling Mosque is another attarcation.

- Regarding conveyance used in the city it is one of the unique because it is easy to go around on foot or trishaw to explore the many places that make Malacca unique.

-Recreational activities such as golf and jungle-trekking are one of the classy sports to be enjoyed at the place.

- The cultural attaractions present on the outskirts of the city including its rich unique food is most sought in the world.

*Please connect back in case of further query, a feedback would be appreciated.  

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