They are marketing questions . Please provide the most correct answer for questi

Question

They are marketing questions .
Please provide the most correct answer for questions from 8 to 11

From the choices below, select the example of a dichotomous item. in your opinion, getting a degree in business is very worthwhile Disagree bThe taste of this candy is Delicious How many times do you eat out per week? Sickening 1-3 4-6 7.910-12 13 or more d. What is your gend Female Male Neither e. None of the above items is a dichotomous item. 9. Which of the following represents an accurate and correct tactical marketing objective? a. We want to increase our market share by the end of this year b. We will increase our advertising budget from $1 million to $5 million dollars in the next two years. c. We will decrease our price for our product from $19.95 in the next two years. d. We will make our distribution system more efficient by getting products to customers two days sooner by the beginning of next year. e. None of the above.

Explanation / Answer

8)

A dichotomous item has two possible responses. For example agree/Disagree, Yes/No, Male/Female etc.

Thus option (a) and (d) are dichotomous items.

Hence option (a) and (d) are correct.

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