What are the benefits of Kimpton\'s environmental sustainability initiatives? Wh

Question

What are the benefits of Kimpton's environmental sustainability initiatives? What are the costs?

How would you justify the EarthCare program to Kimpton's board of directors and stockholders? That is, what is the business case for this program?

What challenges face the EarthCare program, and how might Kimpton overcome them?

What further steps should Kimpton take to institutionalize its environmental commitments?

How would you measure the success of the EarthCare program, and how should it be reported to stakeholders?

Explanation / Answer

This case study continues by discussing some of the possible benefits of the EarthCare program, specifically dealing with availability of non-toxic cleaning agents. Kimpton

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