The source of a communication is the person or organization that has information
ID: 2630502 • Letter: T
Question
The source of a communication is the person or organization that has information to share with another person or group of people.
True
False
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According to a major study commissioned by the Advertising Research Foundation (ARF), the information and advice consumers need to
make a purchase comes to them unsolicited when they are in a(n) _____ shopping mode.
active
beta
viral
passive
alpha
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Pacifix Inc., a cell phone manufacturer, has launched a new smartphone. The company wants to communicate detailed information about
the smartphone's specifications to its target audience. It also wishes to enable the audience to process the ad information at their own rate.
Which of the following medium should Pacifix use for conveying the desired information?
Magazines
Radio
Television
Transit signs
Billboards
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Marketers make use of the company president or chief executive officer as spokesperson in a firm's advertising in order to increase source power.
True
False
------------------
In the standard learning hierarchy, a consumer is viewed as a passive participant in a communication process.
True
False
------------------------
Source bolsters are negative thoughts about an organization or company that lead to reduction in acceptance of messages stated by the
company.
True
False
---------------------------
One-sided messages work better when the target audience is highly educated.
True
False
-----------------------------
Nonpersonal channels are generally referred to as the mass media.
True
False
Explanation / Answer
The source of a communication is the person or organization that has information to share with another person or group of people - the statement is correct.
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