business Zipcar is a highly successful new company specializing in a brand-new m
ID: 2641529 • Letter: B
Question
business
Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria, and offers rental services to almost 1 million customers.
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:
I will rate the best answer. Please write a 4-5 page paper and leave refrences. Thank you
Explanation / Answer
Ans:
As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term goal. Strategic managers have to make many decisions. For example, they have to differentiate their activities from their competitors. This means making their products and services distinctive and different from those of rivals, creating a unique selling point (USP) that, in turn, strengthens its brand. They also have to consider the scope of their activities. For example, should they simply operate in one market or should they enter a range of different markets? If they do enter different markets, how should they enter them?
This will illustrate how Enterprise autoomobile rental services has expand its operations beyond its core business of care hire. In addition to helping both companies meet the needs of their respective car rental customers, this new agreement also marks Enterprise Holdings
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