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Consider the production cost information for Mama Italiano Sauce given below: Ma

ID: 2643317 • Letter: C

Question

Consider the production cost information for Mama Italiano Sauce given below:

Mama Italiano Sauce

Production Cost Budget

April 2008

Production - Jars of sauce

20,000

Ingredient cost (variable)

$16,000

Labor cost (variable)

9,000

Rent (fixed)

4,000

Depreciation (fixed)

6,000

Other (fixed)

1,000

Total

$36,000

The company is currently producing and selling 250,000 jars of sauce annually. The jars of sauce sell for $4 per jar. The company is considering lowering the price to $3.60 per jar. Suppose this action will increase sales to 324,000 jars of sauce. What is the incremental revenue associated with the price reduction of sauce?

Your Answer:

Mama Italiano Sauce

Production Cost Budget

April 2008

Production - Jars of sauce

20,000

Ingredient cost (variable)

$16,000

Labor cost (variable)

9,000

Rent (fixed)

4,000

Depreciation (fixed)

6,000

Other (fixed)

1,000

Total

$36,000

Explanation / Answer

Incremental revenue = New sales*New Price - Old sales*Old price = 324,000*3.6 - 250000*4 = $166400

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