Which of the following statements regarding \"product\" is most accurate? A. Non

Question

Which of the following statements regarding "product" is most accurate?

A. Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.

B. Durable goods would benefit more on advertising while nondurable goods would benefit more from a personal selling strategy.

C.There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between shopping and specialty products.

D.There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between for profit and not for profit products and services.

E.The durable and nondurable classification applies to services as well as to products.

A. Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.

B. Durable goods would benefit more on advertising while nondurable goods would benefit more from a personal selling strategy.

C.There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between shopping and specialty products.

D.There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between for profit and not for profit products and services.

E.The durable and nondurable classification applies to services as well as to products.

Explanation / Answer

true answer is

A. Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.

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