Assignment Instructions: The founder of On-Time Technology Products is being pre

Question

Assignment Instructions: The founder of On-Time Technology Products is being pressured by their biggest investor to use cheaper parts that will not last more than one year. Based on your reading of ethics in this PowerPoint©presentation, apply ethical reasoning to respond to this big investor regarding your company’s ethical position on using these cheaper parts.

Checklist:

•Review the PowerPoint presentation on consequential, non-consequential, and virtue ethics. below copied in word

•Then using an ethical perspective from the above presentation, and apply it to respond to the big investor.

•Discuss how your ethical response also complies with providing exceptional customer service. Scenario Background:

On-Time Technology Products (OTTP) sells products relating to time. Their product line consists of a huge assortment of clocks, watches, daytime planner books, and software. Many of their products are unique and innovative. They have been frequently compared to other high-end retailers.. Their products are sold in retail stores, via the Internet, and via catalogs. Their call center is presently in Dayton, Ohio. Mark MacGibson is the new President for On-Time Technology Products. Mr. MacGibson is a graduate from Kaplan University’s MBA program. Mary Graff has a Bachelor’s degree in Business from Kaplan University and is the supervisor for the Customer Service Representatives. Mr. MacGibson and Ms. Graff’s plans are to take On-Time Technology Products to a new level of exceptional customer service.

PowelPoint below in word..

An Overview of Consequential, Nonconsequential and Virtue Ethics Theories

What is Ethics?

Ethics is the study of those values that relate to our moral conduct, including questions of good and evil, right and wrong, and moral responsibility.

Consequentialist Theories:

Consequentialist theories claim that the morality of an action depends only on its consequences.

It only considers the result of actions and not principles or rules in determining morality.

Types of Consequentialist Theories:

Ethical Egoism argues that each person should act in their own self interests.

Act Utilitarianism argues that each person should act in a way that produces the greatest happiness for everyone.

Rule Utilitarianism argues that each person should follow rules that tend to produce the greatest happiness for everyone.

Weaknesses of Consequentialist Theories:

Requires person to predict the future and all possible outcomes.

Can easily be used to justify questionable actions (the end justifies the means).

Nonconsequentialist Theories:

Nonconsequentialist theories claim that the morality of an action depends on principles or other factors that are not related to consequences.

Types of Nonconsequentialist Theories:

Divine command theory argues that we should obey the laws of God.

Kant’s Categorical Imperative states that we should always act in a way that is based on reason, duty, and would be considered ethical if everyone acted in the exact same way. Also, people should be treated as an ends and not as a means.

Weaknesses of Nonconsequentialist Theories:

Divine Command requires a high degree of interpretation skills.

Variety of religions makes standards hard to develop for all.

Can be rigid and ignore outcomes

Virtue Ethics:

Virtue ethics seeks to identify character traits of a moral person and develop those with the idea that the virtuous person will act in a virtuous manner. It does not look to principles or consequences.

Virtue ethics was developed among the ancient Greek philosophers such as Aristotle and Confucius.

Virtue ethics enjoys modern support as an approach that avoids many of the problems with Consequential and Nonconsequential ethical theories.

Weaknesses of Virtue Theory:

Difficulty in determining just which characteristics are virtues

Justification for respecting a virtue usually brings one back to either consequences or principles.

Difficulty in applying to specific situations.

Conclusion:

One theory is not enough to cover all possible choices.

Theories can be synthesized to fit one’s philosophy of life.

One theory’s weakness is another’s strength.

Explanation / Answer

Ans:

Review the PowerPoint presentation on consequential, non-consequential, and virtue ethics. Then using an ethical perspective from the above presentation, and apply it to respond to the big investor. Discuss how your ethical response also complies with providing exceptional customer service.

As we know, the current situation of On-Time Technology Products (OTTP), founder of Company is being pressured by its biggest investor to use cheaper parts which wouldn’t be last more than one year. Here, we can say, Company has to realize their investor about the value of its products like; clocks, watches, daytime planner books, and software. They should involve in ethical values in order to show investors Company’s value products and services, its unique and innovative values which are frequently challenging the business environment of high-end retailers.

Therefore, for realizing the values of the Company, here, I (Mark MacGibson, as president of OTTP) am introducing an ethical theory that would be helpful to get them understand the current situation and can raise their trust in Company’s innovative products value. It’s actually an ethical theory because I think, they need to understand the ethical or moral values of customers and their requirements which only can make them understand about an expected market that could be possible by OTTP. I believe things should be in favor of customers and it can be possible through consequences which we had made for them means customers reliability increase based on products or services which we offered them earlier. They will be back if they were satisfied and wouldn’t be back if not satisfied means satisfaction depend upon the consequences, if we see ethical Consequentialist Theories, where this theory clearly designed based on the consequences of persons (customers) reaction that depend upon offered services means; what have we provided them, was it good for them?, quality was enough to satisfy them? How long they can use such products? Was there any innovative changes which they expected? Had we considered their feedback or requested changes?

Such questions should be answered while selling any new product to customers and I think, Company has considered such values for their customers’ happiness in order to expand business with more than expected customers’ services, Brad Hooker (2000).

         Moreover, Mary Graff (Customer Service Representatives of Company) and me also think, expected growth can also increase through customers’ better services means product selling is a normal expected approach and has been continuously approaching by many Companies in market but providing better services even after selling a product is also considered as exceptional customers happiness through better services, I know the facts it charges more as providing services but I think, somewhere, it will increase Company’s value by increasing the number of customers i.e. the goal of Company to raise and expand the business that’s why I would like to request to investor to believe in our thoughts for benefiting the customers. It will give us more benefit after spending few and also can assist us to reach at top with considerable products and services, Scheffler, Samuel (Ed.) (1988).

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