1.XYZ New Firm is trying to select the best name. Which of the following do not
ID: 2658377 • Letter: 1
Question
1.XYZ New Firm is trying to select the best name. Which of the following do not adequately meet the criteria necessary for good naming
A.All of the others are poor choices
B.Dallas Taco-- a Mexcican Fast food chain
C.Sarcinian Shark Beer
D.kwik Tran--- a short hop,low cost airline
E.Proeunzo Scheueluer--- a high fashion clothing store
2.one of the biggest problems in market services in contrast to products is______ the concept that there is no ability to inventory the produced service
A.tangibility
B.invaribality
C.penshability
D.inseparability
E.variability
3.when large pharmaceutical firms expanded its product offering to sell established human medications such as Viagara and lipitor to pets purchased by owners who are often using the prescriptios themselves . What type of Growth Option is it considered to be?
A.New Market Development
B.New Product Development
C.Diversification
4.A marketing manager seeking to position his brand might choose to any of the following options expect:
A.competitior
B.Primary Demand
C.Attribute
D.User
E.Application
Explanation / Answer
1 (E) - difficult to pronounce, remember and spell for the potential consumers
2. (C) - the word it seems should be perishability
3. Diversification
4. (A) Competitor
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