When preparing to study an industry, why is it important to collect all potentia

Question

When preparing to study an industry, why is it important to collect all potential names and to organize the list per your framework? Question 11 options: Identifying relationships between direct competitors, substitutes, niche and potential new entrants helps us build a more robust understanding of competitive dynamics. If the CEO, through his or her investor relations function, presentations, and other communications can shape how you think about the industry they own your head and your ability to think outside the box will be nonexistent. Both A and B above.

Explanation / Answer

Identifying relationships between direct competitors, substitutes, niche and potential new entrants helps us build a more robust understanding of competitive dynamics.

The question is concerned with the process of collection of names and organizing the list. Hence it focuses on gathering the list of stakeholders and new customers. The second option relates to the manner in which the CEOs influence the thoughts of the people and hence is not related to collection/ organization process.

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