15) Which of the following would probably NOT be in a proposed marketing plan? A
ID: 2667238 • Letter: 1
Question
15) Which of the following would probably NOT be in a proposed marketing plan?A. A list of what company resources (costs) would be required.
B. Expected sales and profit results.
C. A statement of how frequently the design of the website will be changed.
D. A description of the target market and marketing mix.
16) Good marketing strategy planners know that:
A. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets.
B. Mass marketing is often very desirable and effective.
C. Target marketing does not limit one to small market segments.
D. The terms mass marketing and mass marketer mean basically the same thing.
17) Marketing strategy planners should recognize that:
A. Target markets should not be large and spread out.
B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
C. Mass marketing is often very effective and desirable.
D. Target marketing is not limited to small market segments.
18) Target marketing, in contrast to mass marketing,
A. Is limited to small market segments.
B. Ignores markets that are large and spread out.
C. Assumes that all customers are basically the same.
D. Focuses on fairly homogeneous market segments
19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market penetration.
B. Market development.
C. Market segmentation.
D. Market research.
20) Clustering techniques applied to segmenting markets
A. Usually require computers to group people based on data from market research.
B. Remove the need for managerial judgment.
C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
D. All of the above are true.
21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Mass marketing
C. Market segmentation
D. Diversification
Explanation / Answer
15) Which of the following would probably NOT be in a proposed marketing plan?
A. A list of what company resources (costs) would be required.
B. Expected sales and profit results.
C. A statement of how frequently the design of the website will be changed.
D. A description of the target market and marketing mix.
16) Good marketing strategy planners know that:
A. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets.
B. Mass marketing is often very desirable and effective.
C. Target marketing does not limit one to small market segments.
D. The terms mass marketing and mass marketer mean basically the same thing.
17) Marketing strategy planners should recognize that:
A. Target markets should not be large and spread out.
B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
C. Mass marketing is often very effective and desirable.
D. Target marketing is not limited to small market segments.
18) Target marketing, in contrast to mass marketing,
A. Is limited to small market segments.
B. Ignores markets that are large and spread out.
C. Assumes that all customers are basically the same.
D. Focuses on fairly homogeneous market segments
19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market penetration.
B. Market development.
C. Market segmentation.
D. Market research.
20) Clustering techniques applied to segmenting markets
A. Usually require computers to group people based on data from market research.
B. Remove the need for managerial judgment.
C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
D. All of the above are true.
21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Mass marketing
C. Market segmentation
D. Diversification
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.