22) ________________ ________________ utilizes qualitative and quantitative anal
ID: 2667239 • Letter: 2
Question
22) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.A. Marketing planning.
B. Marketing structure.
C. Marketing processing.
D. Marketing research.
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Strategy planning.
B. Analytical research.
C. Operational planning.
D. Marketing research.
24) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
A. Marketing information system
B. Marketing research project
C. Marketing model
D. Marketing research department
25) When focus group interviews are used in marketing,
A. Each person in the group answers the same questionnaire, to focus the discussion.
B. The research conclusions will vary depending on who watches the interview whether online or off-line.
C. It is primarily as a follow-up to more quantitative research.
D. The typical group size is 15 to 20 typical consumers whether online or off-line.
26) Focus groups:
A. Are usually composed of 10 to 15 people as participants.
B. Are expensive compared to other marketing research methods.
C. Always do a good job of representing the broader target market.
D. Yield results that are largely dependent on the viewpoint of the researcher.
27) The part of the relevant population that is surveyed by a researcher is called the:
A. Representative group.
B. Sample.
C. Target population.
D. Focal group.
28) Which of the following statements about consumer products is true?
A. Convenience products are those that customers want to buy at the lowest possible price.
B. Unsought products are not shopped for at all.
C. Specialty products are those that customers usually are least willing to search for.
D. Shopping products are those products for which customers usually want to use routinized buying behavior.
Explanation / Answer
22) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.
A. Marketing planning.
B. Marketing structure.
C. Marketing processing.
D. Marketing research.
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Strategy planning.
B. Analytical research.
C. Operational planning.
D. Marketing research.
24) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
A. Marketing information system
B. Marketing research project
C. Marketing model
D. Marketing research department
25) When focus group interviews are used in marketing,
A. Each person in the group answers the same questionnaire, to focus the discussion.
B. The research conclusions will vary depending on who watches the interview whether online or off-line.
C. It is primarily as a follow-up to more quantitative research.
D. The typical group size is 15 to 20 typical consumers whether online or off-line.
26) Focus groups:
A. Are usually composed of 10 to 15 people as participants.
B. Are expensive compared to other marketing research methods.
C. Always do a good job of representing the broader target market.
D. Yield results that are largely dependent on the viewpoint of the researcher.
27) The part of the relevant population that is surveyed by a researcher is called the:
A. Representative group.
B. Sample.
C. Target population.
D. Focal group.
28) Which of the following statements about consumer products is true?
A. Convenience products are those that customers want to buy at the lowest possible price.
B. Unsought products are not shopped for at all.
C. Specialty products are those that customers usually are least willing to search for.
D. Shopping products are those products for which customers usually want to use routinized buying behavior.
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