Help!!!! 1.The development of a traditional marketing plan (a business plan for

Question

Help!!!!

1.The development of a traditional marketing plan (a business plan for small business) requires the assessment of current and expected/predicted conditions (environmental forces) identifying strengths, weaknesses, threats, and opportunities in order to proceed with the development of the strategies.
The assessment of the current and predicted conditions can also lead to adapting the appropriate vision and strategic objectives.

How can these conditions affect the development of the product, place, promotion and price strategies?
How can you use target market strategies in combination with the marketing mix (4P) strategies?

(Give examples for the product-service plan that you are developing.) Snickers candy
2.Based on your viewing is there a marketing strategy that you can relate to better than the others, if so why?

Explanation / Answer

1.The development of a traditional marketing plan (a business plan for small business) requires the assessment of current and expected/predicted conditions (environmental forces) identifying strengths, weaknesses, threats, and opportunities in order to proceed with the development of the strategies.
The assessment of the current and predicted conditions can also lead to adapting the appropriate vision and strategic objectives.

How can these conditions affect the development of the product, place, promotion and price strategies?

Expected, predictable conditions like average consumer income, economic outlook, changes in taxation, decreasing/increasing poverty rates, the introduction of a substitute or complement product, store expansion, and so on all have a substantial effect on product, place, promotion, and price strategies. 

How can you use target market strategies in combination with the marketing mix (4P) strategies? Target marketing strategies help us set:

PRICE: Setting price to the exact point of maximum profits.

PRODUCT: If a substitute product (such as Butterfinger or Kit Kat) attempts to run a price-cut or sale, we can differentiate our product through PROMOTION and actual technological/service-based change to help ourselves become competitive once more. Release dates for competitors' products are usually available well in advance, and we can utilize this information to improve our PRODUCT. We can, for example, attract higher sales through "Special Halloween Snickers" bars with labels like "25% more candy!"

PLACE: Snicker's candies are most craved at gas stations, vending machines, and grocery stores. We must ensure that their Snickers' supplies are plentiful.

PROMOTION: Television, radio, and print ads that make readers hungry and call back memories of "delicious Snicker's candies."

(Give examples for the product-service plan that you are developing.) Snickers candy
2.Based on your viewing is there a marketing strategy that you can relate to better than the others, if so why? 

No, because all marketing strategies are applicable to specific events. We should be careful to emphasize only those strategies that will help us achieve our goals - not those strategies that we "can related to" the most.

However, I have experience seeing Snicker's advertisements in print magazines and on television.

I hope that you found this explanation beneficial, and I'd sincerely appreciate a lifesaver rating! It would really make my day :)

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