In a report, compare the supermarket you go to regularly with two of its closest

Question

In a report, compare the supermarket you go to regularly with two of its closest competitors in terms of price, quality, service, and any other factor important to you. Then, discuss why you frequent only a specific supermarket. What does this tell you about brand loyalty in this category? Is there an influence of factors such as location on brand loyalty? Is customer convenience more important for some brands? Conclude your report with a discussion of the implications of brand loyalty because of convenience for marketing managers seeking to create a loyal customer base. Write your responses in a 3- to 4-page Microsoft Word document

Explanation / Answer

But with so few well-known household brands on the shelves, "it is like when you go to the supermarket on holiday and everything is more interesting because it's unfamiliar." With a pack of rolled oats selling for just 39p, she is not put off by the strange names. "I am more interested in the ingredients than the brand. I like to see what the sugar or salt content is or if there are any E-numbers or things I don't recognise." The only problem she finds is that the packs often don't have much information in English. After trawling the store, Hollingworth is not convinced Lidl is cheaper than rivals such as Asda on the big brands they do stock,. She is also unimpressed by the eclectic selection in the homewares aisle, which includes a book about Elvis and a pool cue set; nearby a man is intently studying the merits of a MDF loo seat, a snip at £9.99. "It's a bit odd," she says, picking up an elastic tape set.

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