According to the text, which of the following is NOT a basic guideline for setti

Question

According to the text, which of the following is NOT a basic guideline for setting a firm's objectives? A) Engaging in specific activities that will perform an economically useful function.
B) Identifying its current and prospective competitors. C) Earning enough profit to survive.
D) Developing an organization to carry on the business and implement its strategies.
E) Ensuring that the firm's activities are socially useful.
2. Company objectives A) should be set within the framework of marketing objectives.
B) are made redundant by mission statements.
C) should always be overly ambitious.
D) should only be revised every five years.
E) guide managers as they search for and evaluate opportunities.
3. Which of the following would NOT be a marketing strength for a local coffee shop? A) A well recognized brand.
B) A patented coffee blend.
C) Established relations with local businesses.
D) Access to large amounts of capital from a long-term relationship with a local bank.
E) Counter staff that knows and understands customer preferences.
4. Regarding the competitive environment, a marketing manager usually can: A) choose strategies to avoid head-on competition.
B) control it with the help of the legal environment.
C) control it in the short run.
D) control it with the help of the political environment.
E) control it in the long run.
5. Most product-markets head toward ______ over the long run. A) pure competition
B) monopolistic competition
C) capitalistic competition
D) monopoly
E) collectivism
6. In monopolistic competition, A) one firm completely controls a broad product-market.
B) each competitor tries to get control in its According to the text, which of the following is NOT a basic guideline for setting a firm's objectives? A) Engaging in specific activities that will perform an economically useful function.
B) Identifying its current and prospective competitors. C) Earning enough profit to survive.
D) Developing an organization to carry on the business and implement its strategies.
E) Ensuring that the firm's activities are socially useful.
2. Company objectives A) should be set within the framework of marketing objectives.
B) are made redundant by mission statements.
C) should always be overly ambitious.
D) should only be revised every five years.
E) guide managers as they search for and evaluate opportunities.
3. Which of the following would NOT be a marketing strength for a local coffee shop? A) A well recognized brand.
B) A patented coffee blend.
C) Established relations with local businesses.
D) Access to large amounts of capital from a long-term relationship with a local bank.
E) Counter staff that knows and understands customer preferences.
4. Regarding the competitive environment, a marketing manager usually can: A) choose strategies to avoid head-on competition.
B) control it with the help of the legal environment.
C) control it in the short run.
D) control it with the help of the political environment.
E) control it in the long run.
5. Most product-markets head toward ______ over the long run. A) pure competition
B) monopolistic competition
C) capitalistic competition
D) monopoly
E) collectivism
6. In monopolistic competition, A) one firm completely controls a broad product-market.
B) each competitor tries to get control in its According to the text, which of the following is NOT a basic guideline for setting a firm's objectives? A) Engaging in specific activities that will perform an economically useful function.
B) Identifying its current and prospective competitors. C) Earning enough profit to survive.
D) Developing an organization to carry on the business and implement its strategies.
E) Ensuring that the firm's activities are socially useful.
According to the text, which of the following is NOT a basic guideline for setting a firm's objectives? A) Engaging in specific activities that will perform an economically useful function.
B) Identifying its current and prospective competitors. According to the text, which of the following is NOT a basic guideline for setting a firm's objectives? C) Earning enough profit to survive.
D) Developing an organization to carry on the business and implement its strategies.
E) Ensuring that the firm's activities are socially useful.
2. Company objectives A) should be set within the framework of marketing objectives.
B) are made redundant by mission statements.
C) should always be overly ambitious.
D) should only be revised every five years.
E) guide managers as they search for and evaluate opportunities.
2. Company objectives A) should be set within the framework of marketing objectives.
B) are made redundant by mission statements.
C) should always be overly ambitious.
D) should only be revised every five years.
E) guide managers as they search for and evaluate opportunities.
Company objectives 3. Which of the following would NOT be a marketing strength for a local coffee shop? A) A well recognized brand.
B) A patented coffee blend.
C) Established relations with local businesses.
D) Access to large amounts of capital from a long-term relationship with a local bank.
E) Counter staff that knows and understands customer preferences.
3. Which of the following would NOT be a marketing strength for a local coffee shop? A) A well recognized brand.
B) A patented coffee blend.
C) Established relations with local businesses.
D) Access to large amounts of capital from a long-term relationship with a local bank.
E) Counter staff that knows and understands customer preferences.
Which of the following would NOT be a marketing strength for a local coffee shop? 4. Regarding the competitive environment, a marketing manager usually can: A) choose strategies to avoid head-on competition.
B) control it with the help of the legal environment.
C) control it in the short run.
D) control it with the help of the political environment.
E) control it in the long run.
4. Regarding the competitive environment, a marketing manager usually can: A) choose strategies to avoid head-on competition.
B) control it with the help of the legal environment.
C) control it in the short run.
D) control it with the help of the political environment.
E) control it in the long run.
Regarding the competitive environment, a marketing manager usually can: 5. Most product-markets head toward ______ over the long run. A) pure competition
B) monopolistic competition
C) capitalistic competition
D) monopoly
E) collectivism
5. Most product-markets head toward ______ over the long run. A) pure competition
B) monopolistic competition
C) capitalistic competition
D) monopoly
E) collectivism
Most product-markets head toward ______ over the long run. 6. In monopolistic competition, A) one firm completely controls a broad product-market.
B) each competitor tries to get control in its 6. In monopolistic competition, A) one firm completely controls a broad product-market.
B) each competitor tries to get control in its In monopolistic competition, According to the text, which of the following is NOT a basic guideline for setting a firm's objectives? A) Engaging in specific activities that will perform an economically useful function.
B) Identifying its current and prospective competitors. C) Earning enough profit to survive.
D) Developing an organization to carry on the business and implement its strategies.
E) Ensuring that the firm's activities are socially useful.
2. Company objectives A) should be set within the framework of marketing objectives.
B) are made redundant by mission statements.
C) should always be overly ambitious.
D) should only be revised every five years.
E) guide managers as they search for and evaluate opportunities.
3. Which of the following would NOT be a marketing strength for a local coffee shop? A) A well recognized brand.
B) A patented coffee blend.
C) Established relations with local businesses.
D) Access to large amounts of capital from a long-term relationship with a local bank.
E) Counter staff that knows and understands customer preferences.
4. Regarding the competitive environment, a marketing manager usually can: A) choose strategies to avoid head-on competition.
B) control it with the help of the legal environment.
C) control it in the short run.
D) control it with the help of the political environment.
E) control it in the long run.
5. Most product-markets head toward ______ over the long run. A) pure competition
B) monopolistic competition
C) capitalistic competition
D) monopoly
E) collectivism
6. In monopolistic competition, A) one firm completely controls a broad product-market.
B) each competitor tries to get control in its

Explanation / Answer

1.Identifying its current and prospective competitors.

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