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Consider yourself to be a marketing manager in a company. You have been assigned

ID: 2704697 • Letter: C

Question

Consider yourself to be a marketing manager in a company. You have been assigned to develop a green marketing plan for a product/service that the company is introducing.  You will discuss the feasibility of the given target market, marketing objectives, and your resulting green marketing campaign.

You should justify your green marketing plan as one which appeals to your target market and effectively meets the company objectives. You must also justify your media choices. Your grade will be based on your ability to communicate that you have learned the course material and can effectively apply the appropriate concepts and information to a real world situation.

The papers should be 8 - 10 pages, double spaced, 12 font, APA style.

Any help or ideas would be appreciated greatly thanks

Explanation / Answer

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