The National Asphalt Pavement Association (NAPA) announced that Staker and Parso

Question

The National Asphalt Pavement Association (NAPA) announced that Staker and Parson Companies won its Community Involvement Award for "Rocks Build Our World", an outreach program for elementary schools. The Rocks Build Our World program includes both group tours of the company's corporate office facility and classroom visits targeted to fourth graders. The classroom visits start with some basic information on geology, mining methods and the uses of minerals in every day life. This is an example of:

A.Press agentry

B.Sales promotion

C.Community involvement

D.Societal advertising

E.Advocacy advertising

Explanation / Answer

The above is an example of Community involvement. It shows how the community "Rock Build Our World" set up a tour which is informative and interactive. It helps the members of the group to grab ingormation on various aspects which keeps them informative and knowledgable. The information on every day activities and happenings on geology, mining methods, etc keeps them educated about small little details of such processes.

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