Environmental scanning refers to: assessing any possible negative impact a firm’
ID: 2728103 • Letter: E
Question
Environmental scanning refers to:
assessing any possible negative impact a firm’s activities might have on the local ecology.
continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
setting up a regular schedule to assess the performance of different divisions within a firm.
initiating an internal talent search to identify employees who can think “outside the box” to generate solutions to marketing problems caused by changes in the marketing environment.
Explanation / Answer
Answer:
Environmental scanning refers to:
"continually acquiring information on events occurring outside the organization to identify and interpret potential trends".
Option 2 is correct.
More Information:-
Environmental scanning is analysis of social, political, economic etc environment and trends which affect the business or industry.
Option 1 is related to analysis of impact of firms activities or decision on environment which is not part of environmental scanning.
Option 3 and 4 is related to firms internal search and performance review which is also not part of environmental scanning.
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