the firm should be for profit (nonprofits are not as accessible for this particu
ID: 2730797 • Letter: T
Question
the firm should be for profit (nonprofits are not as accessible for this particular assignment), and it should be a publicly traded (not a private) firm. Again, this just makes the assignment easier. It does not matter to me what company you choose to research, as long as it fulfills these two requirements. Make it something you’re actually interested in! 3. Please report the following information, remembering that you will have to cite each source that you use: briefly describe the type of products this company makes, or the type of industry it’s in – athletic shoes? Database systems? Just tell me what it does, and why that’s of interest to you, whether you’re reporting for a parent company or some smaller part of a company (if you’re interested in a subsidiary, for example), sales for each of the last three years (revenues, reported as US dollars), profit for each of the last three years (net income, also reported as US dollars), profit as a percent of sales (net income/revenue). 4. The final piece of this assignment may be the most difficult to ascertain – after reading about the company just a bit (in those databases, on the firm’s website, maybe even the introduction of its annual report), can you guess what type of management orientation the firm has? Look at slide #11 of the Chapter 1 handouts, and think through the options – does this firm appear to have a production orientation, a sales orientation, a marketing orientation, or a societal orientation? Please say which one you think it has, and what has made you think that. Please don’t spend more than an hour on this, including viewing the library tutorialsExplanation / Answer
Answer
Note : Sources are Yahoo finance, Intel 2015 10-K Annual Report, Intel Corporation website
Intel Corporation is in technology industry. Company makes Processors, Chipsets, Boards and Kits, Servers, Solid State drives, Networking & I/O, Software.
Intel Corporation is driven by innovations. So I am interested in that company. I am reporting on Consolidation operations of Intel Corporation.
Consolidated data for last 3 years is as follows
Net revenue (In millions): $ 55,355 (2015) , $ 55,870 (2014) , $ 52,708 (2013)
Net Income (In millions): $ 11,420 (2015) , $ 11,704 (2014) , $ 9,620 (2013)
Net income as a percent of sales: 20.6% (2015) , 20.9% (2014) , 18.3% (2013)
A societal orientation is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
So Intel Corporation appear to have a societal orientation because Intel Corporation is driven by innovations and It focuses on creating better quality, more technological advanced and more efficient products at affordable prices. Apart from that, Intel has a long-standing commitment to corporate responsibility. This focus creates value for Intel and its stakeholders. It helps to manage business more effectively and identify ways to apply technology and expertise to benefit the environment and society, which in turn helps to mitigate risks, reduce costs, protect brand value, and identify market opportunities.
Key focus areas of its corporate responsibility include:
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