marketing PRODUCTS MARKETS New NEWI to make current Cheerios Curies Products app
ID: 2736072 • Letter: M
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marketing
PRODUCTS MARKETS New NEWI to make current Cheerios Curies Products appeal to 100 calorie Curves Current granola bar u6web cholesterol benefit mainly for women on Cheerios box customers with a Cini Minis for New Sormik, for these known as who can't drink Toast Crunch in the mik or are health Use the above figure to answer questions 86-91 86. As shown in the figure above, General Mills is practicing a cereal's cholesterol lowering benefit on the front of the package. C. Market development A. Differentiation B. Market Penetration D. Product development E. Diversification 87. As shown in the figure above, General Mills is part of a joint venture with Cereal Partners Worldwide, which introduced Cini Minis to Polish consumers. General Mills is practicing a strategy by introducing the American cereal known as Cinnamon Toast Crunch to Europeans. C. Market development B. Market penetration A. Differentiation E. Diversification D. Product development strategy by leveraging its joint venture 88. As shown in the figure above, General Mills is practicing a with Curves International, a fitness center chain servingAmerican women, to introduce its Curves chewy granola bar. C. Market development D. Product B. Market penetration A. Differentiation E. Diversification Development strategy by introducing 8th Continent ure above, General Mills ispracticing a 89. As shown in the fig Soymilk. Market development B. Market Penetration A. Differentiation D. Product development E. Diversification 90. Which market-product strategy requires a company to both develop new products and seek out new markets? A. Market penetration B. Market development C. Product development D. Diversification DivestmentExplanation / Answer
The figure given is an example of Ansoff's Product-Market Growth Matrix.
(86.) Market Penetration - B. (Current Market - Current Product)
(87.) Market Development - C. (New Market - Current Product)
(88.) Product Development - D. (Current Market - New Product)
(89.) Diversification - E. (New Market - New Product)
(90.) Diversification - D. (New Market - New Product)
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