Winning strategies need to be executed. Once a strategy is understood and accept

Question

Winning strategies need to be executed. Once a strategy is understood and accepted in the organization (embedded), managers can use some primary tools to ensure that the strategy is implemented effectively. In a short essay, explain: visible leadership, clear roles and accountability, candid communication, and appropriate HR practices. Develop a persuasive argument for or against the importance of soliciting employee cooperation in order for an organizational strategy to be successfully executed.

Explanation / Answer

We will take example of a Health insurance which has entered in a market and will explain all factors as asked in question.

At the top Board of Director and possibly high level management team consist of CEO, CPO, CRO, COO, CTO, CMO will form the strategy which can be like ‘ We will increase by our revenue by double in next financial year and will experience growth more than 15% for next two quarters’. The statement gives an example of visible leadership. BOD along with his team has given clear instruction of its strategy. Strategy need to be clear and SMART.

Once initial strategy it’s decided it’s time to decide roles and accountability to achieve that. In this step CEO will execute the strategy by telling CMO that his team target is growth in agents by 200% in next quarter. CMO in turn will ask VP and senior manager level persons to start the work at ground. Similarly, clear roles and accountability will be defined for all. For e.g. CTO may be asked to decrease IT cost by 35% in next one year by use of innovative technology or might be open source hardware instead of paid licenses.

All these roles and responsibility along with respective accountability need to clear and transparent for results to come. HR form part of feedback loop where in HR team bAll these roles and responsibility along with respective accountability need to clear and transparent for results to come. HR form part of feedback loop where in HR team by means of performance management always tried to make sure that said goals are on the track of achievement.

Success of any strategy decided by CEO/CTO/COO or any other CXO level person is on the people who actually directed it on ground. CXO keep tab on things by means of dashboard and report to Board. Until, employee are made aware of expectations from them in terms of tactical part of strategy success of strategy is not sure.

For e.g. The CTO example. CTO will ask his senior team to start looking for open source software to bring down licenses cost. And, senior management in turn will ask employees to train themselves on open source technology or they can arrange training for them to bring these skills in them. Now, if employees are not aware of final strategy training given to them might not be as effective as it could be if they are aware of final strategy by means of their performance system

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