Why do brands lake on human-like characteristics? Become part of the identity Re
ID: 2746621 • Letter: W
Question
Why do brands lake on human-like characteristics? Become part of the identity Reduce risk They have values, beliefs and other personality characteristics Simplify decision making Brand equity is reflected in all of the following except? The way consumers think or perceive the brand The way consumers feel about the brand compared to its competitors Prices and market share Why consumers choose another brand The Brand Asset Valuator is a brand equity model that illustrates the pillars of brand equity, which pillar/s would a strong new brand be represented on? Energized differentiation Relevance and esteem Knowledge and esteem Energized differentiation and esteem. The brand element choice criteria take on either an offensive or defensive role for the brand's equity, which are the offensive brand equity roles? Protectable, adaptable and transferable Memorable, meaningful and likeable Understandable, honorable and likeable Memorable, adaptable and transferable True or False - Internal Branding include activities that focus on aspiring consumers about the brand? What produces represents the brand as a whole and is usually a best-seller or award winning product? What product represents the brand as a whole and is usually a best-seller or award winning product? Flankers High-end or prestigious brand Flagship product Sub-brandExplanation / Answer
Answer :
1)Why do brands take on human like characteristics
Answer :
C) They have values , beliefs , & personality characteristics
Mostly Brands are created to create the impact on customers .Almost all customers directly or indirectly are human being .So values , beliefs , & personality characteristics of human required & desired for brand creation.
2) Brand equity is reflected in all except
Answer
d) Why consumer choose another brand
Because in this case brand equity is not reflecting that why consumers are choosing another product.
3)
Answer
Energized differentiation & Esteem
Energized differentiation & Esteem is a strong & new pillar in brand equity model.
4)
Answer
b) Memorable , Meaningful , Likable .
Above are the Brand offensive roles, where customer first memorize the brand , understand the meaning then likes the application or features.
5)
Answer
False
Internal branding is mostly associated with the employees .There is not that much need to focus on aspiring customer in case of internal branding.
6)
Answer
C ) Flagship Product :
Always Flagship products are representing the Brand.They know for their Quality , Features , Specifications etc.Mostly from the flagship products the Brands are being recognized.
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