This is the next step in creating your marketing plan. Please follow the directi

Question

This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline in Appendix A of your text. •Describe your target market. •Identify the consumers who are most likely to buy your product in terms of: (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. •Describe (a) the main points of difference of your product for this group and (b) what problem these characteristics help solve for the consumer, in terms of the first stage in the consumer purchase decision making process in Figure 6.2 (page 190).

Explanation / Answer

Describe your target market.

The main target market that I expect to draw in would be those in single and family households. The goods that will be sold are going to be intended for households with various incomes as well as various wants and needs of creative backgrounds and understanding of the performer themselves.

Identify the consumers who are most likely to buy your product in terms of: (a) their demographic characteristics and (b) any other kind of characteristics you believe are important.

Describe (a) the main points of difference of your product for this group and (b) what problem these characteristics help solve for the consumer, in terms of the first stage in the consumer purchase decision making process.

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