Find examples of each tool in the marketer\'s promotion toolbox in the current p
ID: 2746898 • Letter: F
Question
Find examples of each tool in the marketer's promotion toolbox in the current press, on the Internet, on TV, or another media source. The marketer's toolbox includes advertising, PR, personal selling, sales promotions, direct marketing, and viral marketing. Research and identify one example for each tool. To prepare for writing your first post, speculate on why the company chose that tool for their message and what they hoped to accomplish.
Be sure to clearly state each tool and provide a link or example so that your classmates know what it is that you are referring to. While most examples will be on-line, it is perfectly acceptable to include references to TV ads, newspaper articles, etc. For each tool you must include your thoughts on why the company chose that particular tool. What did it hope to accomplish? Do you believe that they are successful? Why or why not? You may scan and attach anything you find that you believe would contribute to your classmates' understanding of your examples.
Explanation / Answer
Marketer's Promotion Toolbox
Following are the some of the famous & renowned Marketer's Promotion Toolbox.
Sr.No
Media
Example
Reason
Status
1
TV :
Big Boss
Big Boss is Reality Show. Very famous in USA. Big brands are promoting their products through such big reality shows where this can be reached up to maximum audience.
Successful
2
Internet : You Tube
Pepsi , Coca Cola etc
This is very popular source. So many people are watching the videos on you tube. There some advertisements where audience cannot skip that advertisements. Big Brands use this methodology to promote their product
Successful
3
Internet : Google
Amazon , Wal Mart etc
Google is the heart of Internet users. People try to search each & everything through the Google. So companies are promoting their products through Google , this is cost effective & customized.
Big Brands use this methodology to promote their product
Successful
4
Magazine :
Mercedes Benz
Mercedes Benz company promote their product through Reputed magazines. The specific class who reads the magazine can have better impact on their mind.
Successful
5
Newspaper : Construction
The New York Times
Wide Coverage in specific area & Local: Construction industries uses these types of promotion for promoting their products.
Successful
6
Hoardings
Time Square in New York
For Capturing the specific Location this is very helping media .With this method we can promote our product in specific area.
Successful
7
TV : Cricket Match
Voda Phone
Cricket Matches are the very popular sources of promoting products. Voda Phone use this strategy for promoting their services.
Successful
8
News Paper
Education campaigns
Private university, Local institutes promote their education campaigns through Newspaper.
Successful
Sr.No
Media
Example
Reason
Status
1
TV :
Big Boss
Big Boss is Reality Show. Very famous in USA. Big brands are promoting their products through such big reality shows where this can be reached up to maximum audience.
Successful
2
Internet : You Tube
Pepsi , Coca Cola etc
This is very popular source. So many people are watching the videos on you tube. There some advertisements where audience cannot skip that advertisements. Big Brands use this methodology to promote their product
Successful
3
Internet : Google
Amazon , Wal Mart etc
Google is the heart of Internet users. People try to search each & everything through the Google. So companies are promoting their products through Google , this is cost effective & customized.
Big Brands use this methodology to promote their product
Successful
4
Magazine :
Mercedes Benz
Mercedes Benz company promote their product through Reputed magazines. The specific class who reads the magazine can have better impact on their mind.
Successful
5
Newspaper : Construction
The New York Times
Wide Coverage in specific area & Local: Construction industries uses these types of promotion for promoting their products.
Successful
6
Hoardings
Time Square in New York
For Capturing the specific Location this is very helping media .With this method we can promote our product in specific area.
Successful
7
TV : Cricket Match
Voda Phone
Cricket Matches are the very popular sources of promoting products. Voda Phone use this strategy for promoting their services.
Successful
8
News Paper
Education campaigns
Private university, Local institutes promote their education campaigns through Newspaper.
Successful
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