10. (TCO 4) _____ cause the product to go directly from producers to consumers.

Question

10.

(TCO 4) _____ cause the product to go directly from producers to consumers. (Points : 5)

       Direct channels

        Indirect channels

        Distribution channels

        Streamline channels

Question 11. 11. (TCO 4) What is the major advantage of an incubator?

(Points : 5)

       Lower than market rent

        Professional assistance

        Networking

        Financing

Question 12. 12. (TCO 4) Which of the following is one of the most flexible components of the marketing mix?

(Points : 5)

       Product

        Promotion

        Place

        Price

Question 13. 13. (TCO 4) The point at which total cost equals total revenue and the business is neither making or losing money is known as the _______.

(Points : 5)

       Profit area

        Loss area

        Breakeven point

        Profit point

Question 14. 14. (TCO 2) Through the franchise agreement, the _____ gains the benefit of the parent company's expertise, experience, management systems, marketing, and financial help.

(Points : 5)

       franchisor

        franchisee

        leaser

      lessee

Question 15. 15. (TCO 2) The last step in the preparation of a business plan should be which of the following?

(Points : 5)

       Professional binding in leather

        Review and evaluation

        Inclusion of photos

        Summary of the business plan into one page or less

Question 16. 16. (TCO 2) Which of the following is not included in the marketing plan section of the business plan?

(Points : 5)

       How sales forecasts will be reached

        Marketing objectives

        Identification of potential markets

        Cash flow statements

Question 17. 17. (TCO 3) The capitalization rate when figuring goodwill should be a figure assigned to show what?

(Points : 5)

       Risk and expected growth rate of future earnings

        Risk and profit minus taxes

        Expected growth rate and profit

        Expected growth rate and the value of tangible assets

Question 18. 18. (TCO 3) In the chapter opener, what was the limitation that kept Philip Rosedale from creating Second Life when he first had the idea for it?

(Points : 5)

       He didn't have enough money.

        He didn't know how to promote it.

        Computers were not powerful enough at the time.

        Some technical gadget like a flux capacitor needed to be invented first.

Question 19. 19. (TCO 3) Most Inc. 500 companies receive more than half of their revenue from _____.

(Points : 5)

       their local areas

        their regional areas

        outside their home regions and internationally

        within 100 miles of their businesses

Question 20. 20. (TCO 3) The stages that products in the marketplace go through are known as what?

(Points : 5)

       The product life cycle

        The product growth stages

        The product timeline

        The product opportunity stages

Question 21. 21. (TCO 5) Organizing involves all but which of the following?

(Points : 5)

       Assembling financial resources

        Assembling human resources

        Assembling materials

        Assembling invoices

Question 22. 22. (TCO 5) Dan Pink, the author of Drive: The Surprising Truth About What Motivates Us, states that people will be motivated if they have _____, _____, and _____. (Points : 5)

       autonomy; mastery; purpose

        talent; effort; luck

        autonomy; mastery; intelligence

        incentives; mastery; intelligence

Question 23. 23. (TCO 5) The Equal Employment Opportunity Commission _____ that the information from a job analysis be used to ensure equal employment opportunity.

(Points : 5)

       strongly urges and sometimes requires

        always requires

        urges

        does not care

Question 24. 24. (TCO 6) Inputs, transformation processes, outputs, control systems, and feedback are the five basic elements of what?

(Points : 5)

       Human resource management

        Transformation management

        Operations management

       Time management

Question 25. 25. (TCO 6) Small business owners can increase the productivity of their business by _____.

(Points : 5)

       increasing outputs

        decreasing inputs

        increasing outputs and decreasing inputs

        decreasing outputs and increasing inputs

Question 26. 26. (TCO 7) In double-entry accounting systems, debits must always equal what?

(Points : 5)

       Assets

        Liabilities

        Credits

        Owner's equity

Question 27. 27. (TCO 7) Equity funds never need to be _____. (Points : 5)

       repaid

        accounted for

        stated on the income statement

        stated on the balance sheet

Question 28. 28. (TCO 8) Which of these responsibilities is NOT one of the four social responsibilities that a small business owner must manage in today's business? (Points : 5)

       Ethical

        Economical

        Sensible

        Philanthropic

Question 29. 29. (TCO 9) Philanthropic goodwill would be concerned with which of the following?

(Points : 5)

       Reasonable profit

        Meeting the legal requirements of all laws dealing with discrimination

        Meeting obligations to society

        Improving quality of life and promoting goodwill

Question 30. 30. (TCO 9) A long-term planning tool used for viewing a business and the environments in which it operates in the broadest terms is _____.

(Points : 5)

       strategic planning

        intermediate planning

        short-term planning

        strategic alternatives

Explanation / Answer

Answer 10.:  Direct channels

Direct channels is distribution methodology used by the organization to skipp all distribution levels and sell their product directly to end consumer.

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