Case Study: IKEA offers a wide range of well –designed ,functional furnishing pr

Question

Case Study: IKEA offers a wide range of well –designed ,functional furnishing products which are sold all over the world . but while many would welcome its location in their communities , others may not. Some could complain that is presence has too many negative effects on a community ,ranging from traffic congestion to unfair competition. Suppose IKEA has announced plans to seek approval form the planning of a small town to build a new store . develop a list of the main arguments, pros and cons , that could be presented at a public hearing on the matter by members of each of these groups : Owners of small business located nearby . Town residents , and residents of nearby towns . How might an IKEA representative respond to the negative criticism that might be brought up , and what other benefits could the representative offers the planning board to bolster IKEA’s case for gaining the board’s approval ? What are the suggestions where the case study ideas could be implemented in UAE and GCC

Explanation / Answer

A IKEA representative can respond to negative criticisms along the following lines.

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