Roger\'s Meat Market is a chain of retail stores that limits its sales to fresh-

Question

Roger's Meat Market is a chain of retail stores that limits its sales to fresh-cut meats. The stores have been very profitable in northern cities. However, when two stores were opened in the south, both lost money and had to be closed. Roger, the owner, has now concluded that no southern-based store should be opened as it would not be profitable. Which one of the following applies to Roger?

Roger's Meat Market is a chain of retail stores that limits its sales to fresh-cut meats. The stores have been very profitable in northern cities. However, when two stores were opened in the south, both lost money and had to be closed. Roger, the owner, has now concluded that no southern-based store should be opened as it would not be profitable. Which one of the following applies to Roger?

Explanation / Answer

As per the thinking of Roger, we can say that method applies is Representativeness heuristic.

The meaning of this concept is a tendency to judge the frequency and it is used when making judgments about the probability of an event under uncertainty.

Therefore, the correct answer is E.

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