For your first topic in this conference I would like for you to briefly review e

Question

For your first topic in this conference I would like for you to briefly review either your personal experiences and/or the financial literature to identify and present a description of one actual capital project/product failure and the reasons attributed to the failure. For those of you who do not have personal experiences the following are some illustrated examples of failed projects/products over the last 50 years you may want to look up and consider: -New Coke,- The Iridium Satellite Communication,- the Edsel automobile, Beta (vs. VHS), the Concord SST, and various Dot Coms. Feel free to research others.

In your response please provide financial information regarding the project (what is available): initial outlay, projected cash flows, final dollar losses.

Remember this is a one to two paragraph exercise - do not go overboard - a few hours research and summation is all that’s required. I am interested only in your short, concise description of the project and the major reasons you believe it failed.

2) Synthesize your one-paragraph position on what 3-5 specific factors you believe most likely contributed to capital project analysis failure.

Explanation / Answer

The project that failed in the recent past is Pepsi Refresh project in which $20 million were invested and the project failed to make any impact on the earnings of the companya nd company lost their market share and another $350 million in the process. This initiative was made by the PepsiCo to tap social media platform for the product advertising and they made an investment committment of $20 million. $10 million was invested initially. The idea behind the program was that you, the consumer, got to engage with Pepsi by voting for the "Refresh" projects you deemed most worthy. There were also other opportunities to engage through an enormous online effort -- Facebook, Twitter, YouTube, website, blogs. Millions of dollars were also spent in what might be called "traditional advertising in support of social media."

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