a. Franchising b. Retailing c. Brokering d. Wholesaling 2. Which one of the foll

Question

a. Franchising

b. Retailing

c. Brokering

d. Wholesaling

2. Which one of the following levels of serviceis being provided by the Stylish Wood?

a. Self-service

b. Full-service

c. Limited-service

d. Self-selection

3. Products like picnic tables, flower boxesand small handmade hickory rocking chairs offered by the StylishWood fall in which of the following consumer products?

a. Convenience products

b. Unsought products

c. Shopping products

d. Specialty products

4. Which of the following growth strategies isbeing adopted by the Stylish Wood?

a. Market penetration

b. Market development

c. Diversification

d. Product development

5. Which of the following can be viewed byStylish Wood while assessing sales volume effectiveness?

a. Percentage of visitors those entering and who buy

b. Percentage of visitors who enter the shop

c. Average amount spent per sale

d. All of the given the options

6. All of the following can be the grounds onwhich Stylish Wood positioned itself, EXCEPT:

a. By focusing Ayubia’s tourists

b. By offering unique products not offered by other shop

c. By hiring persons having creative skills

d. By helping people to buy imported items

7. Do you think that location played a criticalpart in the Stylish Wood’s success?

a. Strongly agree

b. Partially agree

c. Not agree

d. None of the given option

8. Which one of the following decisions isconsidered as a crucial that must be decided in relation to itstarget market, its product assortment, and its competition?

a. Segmentation decision

b. Price decision

c. Product decision

d. Positioning decision

9. Stylish Wood can be categorized as which ofthe following stores?

a. Department store

b. Convenience store

c. Specialty store

d. Discount store

10. Stylish Wood is doing the business by whichof the following ways?

a. Wholesaling

b. Personal selling

c. Retailing through catalogs

d. Retailing through store

11. Until Stylish Wood define and profile its_____________, it cannot make consistent decisions about productassortment, services, store décor, or any of the otherdecisions that must support its position.

a. Target market

b. Competitors

c. Suppliers

d. Employees

12. Stylish Wood is adopting which of thefollowing strategies?

a. Cost leadership

b. Differentiation

c. Penetration

d. Cost leadership and focus

13. Ayubia’s largest population attractedthe visitors towards its:

a. Products

b. Restaurants

c. Lifestyle

d. Grocery stores

14. Stylish Wood hired three Ayubians friendsto sew and embroider napkins and other textiles as per customerrequest. This statement reflects which of the followingconcepts?

a. Selling concept

b. Product concept

c. Production concept

d. Marketing concept

15. If Stylish Wood expanded beyond Ayubia,which of the following critical function will be performed?

a. Selling and promoting

b. Transportation

c. Marketing information

d. All of the given options

Explanation / Answer

1. b) Retailing 2. b) Full-service 3. d) Specialty products 4. d) Product development 5. a) Percentage of visitors those entering and who buy 6. d) By helping people to buy imported items 7. a) Strongly agree 8. d) Positioning decision 9. c) Specialty store 10. d) Retailing through store 11. a) Target market 12. b) Differentiation 13. c) Lifestyle 14. b) Product concept 15. d) All of the given options

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