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Successful business analysis relies on the analyst’s ability to understand all a

ID: 2773048 • Letter: S

Question

   Successful business analysis relies on the analyst’s ability to understand all aspects of the internal and external environment of the business. There are many external factors to consider in such an analysis. Which factor listed below is not considered an external factor?

a.      the firm’s marketing and selling strategies

b.      the firm’s key customers

c.      the prospects for growth for the industry in which the firm operates

d.      the barriers to entry into the industry in which the firm operates

Explanation / Answer

a.

The firm’s marketing and selling strategy is not external factor. Since the strategy is made by farm’s management, it becomes internal factor.

All the other factors are external, since customers, industrial growth, and entry barrier are all external influences.

Answer: The right option is ‘a’.

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