This Discussion focuses on mass communications, advertising, sales promotions, a

Question

This Discussion focuses on mass communications, advertising, sales promotions, and public relations. Select one article that applies to mass communications, advertising, sales promotions, or public relations. Compose a short summary (300–500 words) explaining why and how this article is relevant to your unit's materials. Keep in mind, when responding to each unit's Article Review Discussion, your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also critical. This is true, not just in this class but during your business career.

Explanation / Answer

Answer:

The 4 P's of marketing are product, price,place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate th and direct marketing.e company's message across the consumer.The four main tools of promotion are advertising, sales promotion, Public relation and direct marketing.

Advertising is defined as any form of paid communication or promotion of product. Advertising is not only used by companies but in many cases by other also like government and Museum.

Advertising development involves a decision across 5 MS mission,money,Message, media and mesurment.

Money or Budget decision for advertising should look at stage market share, consumer baseadvertising frquency and product subsititability.

promotion ia an incentive tools used to drive up short term sales.Promotion can be launcehed directed at consumer and trade.The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy.Consumer incentives could e samples, coupons , free trials and demonstartion.

Companies can not survive in isolation they need to have a constant interactive with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press release, support product publicity, create and maintian the corporate image, handle matters with lawmakers.

The communication established through a direct channel without using any intermediaries is reffered to as direct marketing.Direct marketing can be used to deliver massage or service.Direct marketing has shown termendous growth in recent year.The internet has played major partin this growth story.Direct marketing saves time, makes an experience personal and pleasent.Direct marketing reduce cost of companies.

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