QUESTION 3 3 points Save Snicker\'s candy bars bought advertising spots to be ai

Question

QUESTION 3 3 points Save Snicker's candy bars bought advertising spots to be aired during the Empire TV show. Snicker's paid $360,000 for each 30-second spot on Empire. On April 1, 12 million households watched Empire and 48 million households had their TV's turned on at 9pm April 1 while Empire was being broadcast. On April 8, 6 million households watched Empire and 48 million households had their TV's turned on at 9pm April 8 while Empire was being broadcast. Snicker's target consumers are exclusively men between the ages of 18 to 29. 25% of the viewers of Empire are men between the ages of 18 to 29 (every time it is broadcast). Assume that there are now 120 million households in the USA with televisions. What was the rating for Empire on April 1? QUESTION 4 3 points Save Snicker's candy bars bought advertising spots to be aired during the Empire TV show, Snicker's paid $360,000 for each 30-second spot on Empire. On April 1, 12 million households watched Empire and 48 million households had their TV's turned on at 9pm April 1 while Empire was being broadcast, On April 8, 6 million households watched Empire and 48 million households had their TV's turned on at 9pm April 8 while Empire was being broadcast. Snicker's target consumers are exclusively men between the ages of 18 to 29. 25% of the viewers of Empire are men between the ages of 18 to 29 (every time it is broadcast). Type here to search 25

Explanation / Answer

Soln: Rating of a show is calculated and called as Nielsen rating.

As it is given 12 million households are watching among the 48 million who turned on the TV and 120 million household are having.

In that case the rating for Empire show will be 10 household rating/25

Where 10 denotes that 10% (12/120) of the households are watching the show among the total households having TV and 25 denotes that 25 % (12/48) of the households are watching the show among those who are waching the TV at the same time.

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