Copy of RedBull energy drinks bought advertising spots to be aired during the Bl

Question

Copy of RedBull energy drinks bought advertising spots to be aired during the Blindspot TV show. RedBull paid $200,000 for each 30-second spot on Blindspot. On April 7: 10 million households watched Blindspot and 40 million households had their TV's turned on at 10pm April 7 while Blindspot was being broadcast. On April 14: 2 million households watched Blindspot and 20 million households had their TV's turned on at 10pm April 14 while Blindspot was being broadcast. RedBull target consumers are exclusively men between the ages of 18 to 25, 20% of the viewers of Blindspot are men between the ages of 18 to 25 (every time it is broadcast), Assume that there are now 100 million households in the USA with televisions. What was the SHARE for Blindspot on April 147

Explanation / Answer

Households watching blindspot               2,000,000 Households having their TV on 20,000,000 Total number of households 100,000,000 Share of target audience watching blindspot 20% Number of target audience watching blindspot = 20% * 2,000,000 = 400,000 Share of target audience of total people watching blindspot = 400,000/2,000,000 = 20.0% Share of target audience of total people having their TV on = 400,000/20,000,000 = 2.0% Share of target audience of total households = 400,000/100,000,000 = 0.4%

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