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Can I get a new answer that is not posted. Sherene Nili manages a company that p

ID: 2792392 • Letter: C

Question

Can I get a new answer that is not posted.

Sherene Nili manages a company that produces wedding gowns. She produces both a custom product that is made to order and a standard product that is sold in bridal salons. Her accountant prepared the following forecasted income statement for March, which is a busy month:

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Ms. Nili already has orders for the 10 custom dresses reflected in the March forecasted income statement. The depreciation charges are for machines used in the respective product lines. Machines depreciate at the rate of $1 per hour based on hours used, so these are variable costs. In March, cutting and sewing machines are expected to operate for 900 hours, of which 600 hours will be used to make custom dresses. The rent is for the building space, which has been leased for several years at $7,000 per month. The rent, heat, and light are allocated to the product lines based on the amount of floor space occupied.

A valued customer, who is a wedding consultant, has asked Ms. Nili for a special favor. This customer has a client who wants to get married in early April. Ms. Nili’s company is working at capacity and would have to give up some other business to make this dress. She can’t renege on custom orders already agreed to, but she can reduce the number of standard dresses produced in March to 10. Ms. Nili would lose permanently the opportunity to make up the lost production of standard dresses because she has no unused capacity for the foreseeable future. The customer is willing to pay $24,000 for the special order. Materials and labor for the order will cost $6,000 and $10,000, respectively. The special order would require 140 hours of machine time. Ms. Nili’s company would save 150 hours of machine time from the standard dress business given up. Rent, heat and light, and other production costs would not be affected by the special order.

Required

Should Ms. Nili take the order? Explain your answer.

What is the minimum price Ms. Nili should accept to take the special order?

What are the other factors, if any, besides price that she should consider?

Custom Dresses Standard Dresses Total Number of dresses          10          20          30 Sales revenue $50,000 $30,000 $80,000 Materials $10,000 $ 8,000 $18,000 Labor   20,000     9,000   29,000 Machine depreciation        600        300        900 Rent     4,200     2,800     7,000 Heat and light     1,000        600     1,600 Other production costs     2,800 Marketing and administration 7,700   Total costs $67,000     Operating profit $13,000

Explanation / Answer

a.) Price that can be paid for special order =$ 24,000

Material Cost =$6,000

Labor Cost =$10,000

Machine Depreciation =$140

Loss in Sales from Standard Order =$30,000 x 10/20 =$15,000

Savings in Material =$8,000 x 10/20 =$4,000

Savings in Labor =$ 9,000x10/20 =$4,500

Savings in Machine Depreciation =$ 300 x 10/20 =$150

Considering that the order is taken,

Total Benefit =$(24,000 - 15,000) - (6,000 - 4,000) - (10,000 - 4,500) - (140 - 150)

                  =$9,000 - 2,000 - 5,500 + 10

                  =$1,510

Since, the total benefit is coming out to be positive, the special order should be taken for processing.

b.) Minimum price Ms. Nili should accept must be one according to which the net benefit is positive.

Let P be the minimum Price,

=> (P - 15,000) - 2,000 - 5,500 + 10 >0

=> P-15,000 > 7,490

=> P > 21,490

Thus, minimum acceptable price must be $21,490
     

c.) Apart from considering only the benefit in numerical terms, Ms. Nili should also evaluate long term perspective of one time special order against the standard running orders. Since, the standard running orders will be permanently lost once she decides not to pursue them this month, it may lead to even higher losses. The custom special orders may or may not arrive at the same pace in future. Moreover, not doing the committed numbers for the standard order client may harm the relationship between buyer and seller and thus may impact the future orders from same customer.

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