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Question 6

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An advertisement for Coke Classic is aimed at simulating:

Select one:

a. primary demand

b. pioneer demand

c. selective demand

d. all of the above

Question 7

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Off season promotional campaigns are a means of:

Select one:

a. reducing sales fluctuations

b.           stimulating primary demand

c. only used during holidays

d. only used during the summer

Question 8

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The promotional mix variables include:

Select one:

a. push campaigns

b. pull campaigns

c. product, price, and distribution

d. advertising, public relations, personal selling, and sales promotion

Question 9

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The first step in developing an advertising campaign is:

Select one:

a. create the message

b. identify and analyze the target audience

c. develop the media plan

d. execute the campaign

Question 10

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Public relations (publicity) is thought to be more credible than advertising because:

Select one:

a. it is from a 3rd party and in a news format

b. is more expensive

c. can be repeated more often

d. is not perceived as more credible

Explanation / Answer

Question 6

An advertisement for Coke Classic is aimed at simulating:

c. selective demand

Q 7

Off season promotional campaigns are a means of

a. reducing sales fluctuations

Question 8

The promotional mix variables include:

d. advertising, public relations, personal selling, and sales promotion

Question 9

The first step in developing an advertising campaign is:

b. identify and analyze the target audience

Question 10

Public relations (publicity) is thought to be more credible than advertising because:

a. it is from a 3rd party and in a news format

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