QUESTION 15 Years ago in the overnight delivery business, providing package trac
ID: 2815054 • Letter: Q
Question
QUESTION 15
Years ago in the overnight delivery business, providing package tracking capability gave some firms a competitive advantage. Now, all firms must offer this capability simply to be in this line of business. This is an example of ______________ becoming ____________ over time.
tactical implications; strategic
strategic implications; tactical
order winners; order qualifiers
profitability factors; productivity factors
order qualifiers; order winners
A.tactical implications; strategic
B.strategic implications; tactical
C.order winners; order qualifiers
D.profitability factors; productivity factors
E.order qualifiers; order winners
Explanation / Answer
Answer is E. Order Winners; Order Qualifiers
By definition, an order qualifier is a characteristic of a product or service that is required in order for the product/service to even be considered by a customer. An order winner is a characteristic that will win the bid or customer's purchase.
For example, 'Notch' in iPhone X was a game-changer, new and an order winner. However, it is now slowly becoming an 'order qualifier' with other manufacturers also providing the same and it becoming a customer requirement.
Therefore, firms must provide the qualifiers in order to get into or stay in a market. To provide qualifiers, they need only to be as good as their competitors.
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