Target marketing differs from mass marketing in that target marketing a. is more

ID: 2815060 • Letter: T

Question

Target marketing differs from mass marketing in that target marketing

a. is more effective than mass marketing, but is only practical for large firms with significant resources.

b. is limited to large market segments while mass marketing is limited to markets that are small and clearly defined.

c. is tailored to fit some specific target customers while mass marketing aims at everyone with roughly the same marketing mix.

d. considers everyone to be a potential customer while mass marketing considers only a specific group or groups of people to be potential customers.

e. is limited to fairly heterogeneous market segments while mass marketing is limited to fairly homogeneous market segments.

Target marketing differs from mass marketing in that target marketing

Option [c]. is tailored to fit some specific target customers while mass marketing aims at everyone with roughly the same marketing mix.

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